HYPE: It can be GOOD, it can be BAD, and boy…it can be UGLY!
So, you just finished the MOST AMAZING BOOK AND YOU WANT EVERYONE TO READ IT! We’ve all been there. I’ve been there many many many times. It’s such a great feeling. As readers, we hope and pray that every book we start reading will be the next “one.” That special book that we fall head over heels in love with. Sometimes it happens and sometimes it doesn’t. BUT, when it does happen…the stars align, the heavens have opened, and we are EXCITED! Right?
I love this feeling. I think we all do and we desperately want others to experience the perfection of whatever book we just read.
So…we fangirl/fanboy all over the place. Our friends, Twitter, Facebook (well, sometimes…who uses Facebook?), Tumblr, Pinterest, you name it and we SHOUT IT FROM THE ROOF TOPS!
WHY IT CAN BE GOOD
- It’s how you find books.
Let’s be real for a minute…a lot of our favorite books were found because they were recommended to us from somewhere (This isn’t always the case, random book love absolutely happens. Three years ago, I wasn’t part of the blogging community and never had recs). But, if you’re reading this post, you’re most likely part of the blogging community and get recommendations constantly from places like Twitter, Goodreads, Instagram, etc.
If it wasn’t for social media and hype I would have never heard of many of my favorite books. *cough cough* Illuminae, The Orphan Queen and Scarlet (A.C. Gaughen).
- Supporting Authors
Just imagine you spend years writing a book and then bloggers, magazines, whatever it is, decides they LOVE your book and promote promote promote! What a dream come true. We all love authors and want to support them anyway we can. Many of them are incredibly sweet and it’s fun to help them by recommending our favorite books to others.
The most disappointing thing about hype is being let down. I’ve had multiple books this year (that will remain unnamed) that were very hyped. I was SO EXCITED to read them, I bought them and read them immediately only to find out I REALLY didn’t like them. This is the worst. I hate finishing a book (sometimes pushing myself through it because I’m certain I will love it) and get to the end and almost cry at how much I disliked or hated it.
I think this is our fear of super hyped books! Will it live up to the hype? Will my hopes be brought SO HIGH that nothing could possibly live up to it?
We’ve all been there.
TOOOOOO MUUUCHHHH HYYYYYYPPPPEEEE
Okay, here is where things can get ugly when it comes to book hype. A book that may or may not be amazing is MAJORLY HYPED! Your Twitter feed is constantly bombarded with:
- Fan art
- MORE Tweets
- ENDLESS AMOUNTS OF TWEETS
- Instagram posts
You get the picture.
Sadly, too much hype can do the opposite of it’s intent… Turn People Off!
I’ve actually talked to people on Twitter who are so overwhelmed with hype that they refuse to read a certain book. I am sad when I hear this because they may LOVE the book but they will never know.
This is why it’s ugly, it turns an amazing book into something people loathe. I hate that this happens.
I asked people on Twitter to anonymously fill out a form on book hype. Here are the answers:
I asked if they had anything else to say. There is too much to show in this post, but I will share a few and the FULL SUMMARY is HERE.
- I think that the hype that starts a whole year before is just not good. It feels like everyone has read the book and then when it releases and I finally, finally have it in my hands, I just want to put it away and not look at it for the next months. Sigh.
- Hype is a good thing. Gets people talking!
- I feel bad for midlist and digital first books that never get blog love
- Nothing kills my desire to read a book faster than intense hype and borderline (or actual) spoilers right before a release date. I know people are excited, but at some point it’s just obnoxious. I may be a little cranky about Queen of Shadows right now. 😛
- Although people say that hyped books are “overrated,” it helps the author, so I’m okay with them. 🙂
- Hyped books have their pros and cons for me. I like it because I can look to see which books turned out great! But then it’s also bad because so many rave about a certain book so much that by the time it actually comes out, I’m over it. It loses its appeal for me.
Hype is one of those tricky bastards. It’s totally a great thing for getting people to read! I mean, we all have “those books” that hooked us into reading. But, hype can be frustrating as well. I am on the fence about the whole thing. I love promoting books I love but I would never want to turn anyone off.
Food for thought!
What do you think?
*AND THANK YOU to everyone who submitted responses to my form!!!